My business writing professor taught how to write via formula. That was in 1982. When I wrote Drupal: The Guide to Planning and Building Websites, thirty years later, I used the formula. When I worked on Drupal Explained books, I used the formula. Even my fantasy epic, The Gifted, used a formula.

Whether you write technical books or blogs, instructional materials or fiction, there’s a formula. I can’t say that famous and/or accomplished authors would admit to it or even recognize that they do it. But I see it.


Visit my consulting site to learn more about my published works.


Visit Luxatra.com to learn more about writing a four-book multi-world, fantasy epic.

Your characters will drive your how your story is told.


When you know your characters and let them talk to you, writing a rich and deep story doesn’t have to be an uphill battle.

Put them in a situation and see what they do. Sometimes they will surprise you.

About Us

Content authoring comes in different shapes and sizes. Fiction or nonfiction. Books, papers, blogs. This is where I can talk about writing.